
i always have my regular survey on the music industry by visiting record shops...
andy, the store manager of victoria music, atria, confessed to me about the tough times facing the music retail market. there are no definite best-sellers in today's market - they just sell whatever that is saleable. they become opportunistic. a case in point, khalil fong was nobody 2 years ago. his records were untouched on the shelf. look at him now, warner malaysia actually released his latest cd on the same day as taiwan and hong kong! that i call opportunistic.
today the average sales of an album is 300 copies, mind you, that's nationwide figures! we are talking about first-tier artistes like jacky cheung, joey yeung and eason chan, and not some newbie or wannabes. ok, idol singers like jay chou and wang lee hom may command more but even then, they would not surpass the 5,000 mark. local chinese artistes are even more pathetic. in fact, andy commented that you will sell more if you sell thru your own channels, i.e. via your friends and relatives!
on the contrary, audiophile cds command steady sales. susan wong's (HK audiophile queen) debut sold over 3,000 copies and all her subsequent albums were in the sub 1,000 mark. quite respectable figure if you ask me. and the best thing is, audiophile albums don't have shelf life; they last longer than a tortoise! perpetual audiophile favorites like cai qin, eva cassidy, stacey kent, emi fujita get repeat orders every month.
andy observes that more and more commercial artistes like jacky cheung and khalil fong are already eyeing on the audiophile market as evidenced by the cover versions they do in their albums. as to whether the recording quality reaches the audiophile standards, i really don't think so.
as a result of fast declining sales figures, today's commercial pop artistes don't depend on album sales anymore; they produce an album more for their own portfolio, more like a name card, a resume to solicit more gigs, concerts, commercials and other sources of revenue. this also means that the album needs not be good anymore, that explains why the majority of the new album in the market (especially chinese pop) are forgettable trash that doesn't worth more than a glance.
andy commented that locally, the malay pop market elicits the biggest sales but unfortunately they can't go beyond malaysia.
against such miserable backdrop, andy lamented that he doesn't see himself quitting the retail industry any sooner but one thing for sure, his passion for the business is not there anymore.