
as we are getting a bit of fame and recognition (surely they don't know our struggle!) , there are people who come to us telling us that they want to become singers or producers and ask us for help and advice.
sure, human are great because of their dreams. you must believe in your dreams. without dreams, life would be meaningless and you would not be motivated. it is all fine and good if you realize what you are going into: the entertainment and showbiz industry. yes, it is glamorous and filled with excitement and glitz but let's us wake you up to these facts:
1) if you are neither pretty nor talented, please go to point (11)
2) if you can't sing well, nor play an instrument well, nor can compose good songs, please go to point (11)
3) if you are not willing to persevere and endure hardships, for 5 years at least, before you can see some results, go to point (11)
4) if you cannot live with inconsistent income, please go to point (11)
5) if you have a home loan, a car hire purchase, credit card bills, any other commitment which
requires a fixed income, please go to point (11)
6) if you are not willing to keep yourself pretty and handsome by grooming yourself constantly so that you will always look good, please go to point (11)
7) if you are not willing to be on the tabloid regularly for scandalous news such as you falling for your married producer or you are having the hots for somebody's boyfriend/girlfriend and all these incredulous rumors and make-belief news, please go to point (11)
8) if you have parents or siblings that requires your financial support, please go to point (11)
9) if you can't stand losing the freedom of eating mee goreng at the mamak stall with your thongs and torn t-shirt, smoking and swearing liberally, please go to point (11)
10) and lastly, if you can't stand having friends who have a stable jobs which pay them regular income while you have to struggle even to pay your maxis phone bill, please go to point (11)
11) pursue your dreams by all means, but furchrissake, keep your day job!!!
pop pop music and all its artistes have dreams but the dreams are realistic and not always money-driven or money-motivated. we dream of revolutionizing the overly-commercial music industry by going back to basics of making sincere and genuine music, like the good old days. we are passionate about music and our roles in helping the industry.
here's what we do and we don't:
1) we don't play by the industry's rules. we are not exactly a pop music label (eventho' we have pop music in our name!) so we don't belong there. we don't need to go shopping malls in various states to promote our albums or package our albums in funny irregular shaped boxes. for some cases, we don't even need to show our artistes' faces in large portrait pose in order to sell our music.
2) we don't succumb to rumors or scandals. our artistes are just plain normal people with normal lives. there is nothing special about their lives to make issues and news about.
3) we don't follow trends and fads. just because hokkien hip-hop is in vogue now, does not mean we should start making this kind of music to suit the market. we make timeless and classic music that can withstand the test of time. we are not governed by any rules but the rules of making good music.
4) we don't need to explain to people why we spent RM100K+ on cables for our recording studio, send our albums to overseas for expert mastering costing 5-figure sum, but we would be willing to educate the listeners if they ask earnestly
5) we hire fantastic musicians for our productions. we are particular about arrangement and musician's virtuosity. the musicians share the same limelight as our vocalists.
6) we use all real, acoustic instruments. we don't do computer programming, MIDI or synthesized music.
7) we are willing to groom and share with like-minded people on how to make good music that can help to revive the dwindling music market.
8) we are actually a nice bunch of music-loving people with realistic dreams and many bills to pay.