
since we are on loud+clear, we might as well tell you the history of our "revolution" in music, for the benefits of those who didn't know what we did or contributed in the past...
we started music exchange in 1998, the first major and hugely successful 2nd hand CD store in malaysia, to cater to the fringe and alternative crowd whose musical diet is not like the majority. enough has been said about music exchange in this blog, so we won't elaborate. suffice to say music exchange left an indelible mark in the history of malaysian music industry.
my association with troy, the current music fanatic in loud+clear, started when we began an enterprise call "music matters". it is an online portal selling underground, americana, low-fi, jazz, alternative and indie music, again to cater to the demanding and knowledgeable crowd who knows his john coltrane from kenny G.
music matters did well to shock the industry with its boldness to bring in titles unheard of in malaysian record shops. not only that, it was backed up by very up-to-date reviews (written by me and troy). because troy reads all those cool music magazines like NME, Q, MOJO, rolling stone and he knows what is new in the market. so very soon, believe and or not, other record shops started bringing titles by following our recommendations. it really pissed us off because they just stole our ideas like that!
after the closure of music matters, troy went on to work for music magic, another very cool record shop located in central market. again with his fantastic knowledge, troy transformed music magic into a cult music shop. he went on to work for rock corner and again did the same thing by building up his own following.
why we are telling you all these?
because for fanatic music lovers like us, record shops are our 2nd home, where we find inspirations in our music and spend our money on hard-to-find titles. and malaysia seems to be a place where only "safe" record shops exist due to commercialism and the attitude of the record shop owners or buyers to "play it safe". just like the example we had given previously, if you want to buy lady gaga and MJ, what differentiates a record shop from another? convenience and price! not the record shop, the knowledge of the staff or the quality of its stock, as you can find it anywhere!
it is when you want to buy mogwai or sigur ros or belle & sebastian, then you find that shit!, hardly anyone knows them, let alone stock their albums!
there is a certain elitism in music when you know so much and listen to so diverse range. as we have said, when you know your john coltrane from kenny G (or dave koz), your pink floyd from snow patrol, your damien rice from justin biebel, your david foster from air supply (or michael learns to rock! gee, those cheesy music!), you walk tall knowing that you are so much more knowledgeable than the rest and your tastes in music are so much more refined and cultured! trust me, nobody in the elite music circle would admit that they listen to air supply and MLTR!!!! because that's very uncool and that shows your depth in music appreciation or lack of it. just so you know, air supply and MLTR are pretty unknown in their own country! they are only famous in asia!
similarly, such elitism also exist in the chinese pop music. you tell people that you listen to bobby chen, cheer chen, qi chin, lo da you, jonathan li, kay huang, people can immediately tell you know your stuff. tell people that you like S.H.E. TWINS or fahrenheit, then people know you are shallow. and titles like bobby chen, cheer chen and kay huang are the kind of music that's hard to find in the record shops in malaysia.
every country we go, be singapore, hong kong, and more so in taiwan, there are many record shops that are very uncommercial and specialized in certain genres of music. only in malaysia, we don't have such culture and appreciation. so that speaks a lot of the quality of music buyers here.
true, there shouldn't be discrimination in music appreciation after all music is music, there is no wrong if a person finds more satisfaction in kenny G rather than john coltrane but the point is, it will be good if this person can upgrade his appreciation to a higher level and find more artistry, knowledge and intellectual satisfaction in the hobby. it is just like any hobby, from red wine to watch collection to cars, you need to climb the ladder of appreciation in order to achieve maximum enjoyment.