
we have been facing the media and press more than any other time in our past three years. a lot of them are curious of what we are doing and what is our musical and business agenda.
sometimes, they field us tough questions that need some quick thinking and maturity to answer. but most times, we find that humor is still the best way to answer tricky or tough questions.
here are some of the typical questions that we always get in interviews...
Q) certain chinese music quarters think you are nothing more than a cover label, what do you think about this negative view?A) how did michael buble, diana krall or even cai qin get famous? do you know that every time these artistes cut an album with all original compositions, most times they flopped?
the clientele we are targetting doesn't quite mind whether it is original compositions or covers. they want good music, period. in fact, they much prefer music they are familiar with. bossa princess' autumnal night (qiu ye) is the best case in point: even the younger listeners (30-35 years old) love it because they treat it like a new song!
we love original compositions but they have to be good, like "love scale" and "march (san yue)" in 2v1g and "romance in the rain (sa sa yu)" in brasileiro. we welcome local songwriters to send demos to us, we would definitely pick the good ones. we won't promote local compositions if they ain't good. most of them aint' good or not suitable for our label. one local singer-songwriter we like very much and whose music suits our label is liyana fizi (formerly from estrella), we plan to ask her for songs. so can you also please spread the news that we are looking for good local compositions?
Q) how do you counter criticism and detractors?A) haha. they are plenty detractors. in the early days, we used to be very neurotic when someone dishes out criticism, whether with good intentions or otherwise. when our debut album was launched, there were so much badmouthing, insinuations and attacks. my ex-partner, mr. chow, a wise man he is, is one of the coolest persons around in countering criticism. he just laughed it off. i learned this from him. nowadays, i just laughed it off too.
the fact is, if you ask 1,000 people about your album, you will get 1,000 different opinions. so why bother? music is so subjective, there are bound to be people who like you, who are neutral about you and who hate you. that's why this world is exciting. to those who like us, we value them, we take care of them and we grow with them. to those who are neutral, we hope to influence them and convert them in due course. to those who hate us, what can we do but to continually work harder, keep improving and hopefully one day they will see.
i tell you something. it is very common that a country man hates his own country's musicians. my hong kong friends think hong kong musicians are lousy and regard malaysian musicians highly. so it is natural that some malaysians don't think highly of their own musicians and look up to hong kong and taiwan musicians! funny, ain't it? i have told people many times before that malaysia have the best musicians in the region, but does everyone know or admit to the fact?
the funniest thing among our singers is: each of them has her own camp of supporters, with each camp disliking each other! yeah, it is political. winnie ho has her camp, regine tai has her camp, lydia chew has her camp, zyan has her camp, jeffery lim has his own camp. so who's right? so who's the better singer?
even cai qin or a-mei get criticized, so what's the big deal with being criticized. people have different tastes and expectations. it is silly to try to please everyone. we have learned to be nonchalant about criticism.
ultimately, we judge on album's sales. if the album sells well then something must be right. it is a 80/20 thing. you take care of the 80% who buys your records and not the 20% who don't buy.
we have learned to believe in ourselves and to steadfastly stick to our musical agenda.
Q) taiwan thinks that you guys have cool song selections but malaysia don't think so, why?A) because taiwanese have higher standards! they listen more in-depth and to more variety. a case in point: in 2v1g's second album, we chose "trying to understand" (by wan fang) and "flowery words" (by tracy huang), most malaysian listeners catch no balls! but the taiwanese love them because they are close to their hearts. these are great song but not necessary number 1 hits.
most of the songs we choose have high "artistic" values, tho' sometimes we sprinkle some popular songs too, like in 2v1g's debut album. we avoid songs which are too commercial. we rather commit suicide than to cover "tong hua" (fairytale by michael wong) or "lao shu ai ta mi" (the mice loves the rice, a china monstrous hit)! which the china audiophile singers are prone of doing.
taiwan magazines have said it more than once that our song selections are totally unique and refreshing, very unlike other audiophile labels.
brasileiro is our boldest attempt so far. we chose songs that an average listener doesn't normally know. that was a calculated risk and it pays off as most listeners take them as new songs.
one funny and frustrating thing is: almost 80% listeners thinks 2v1g-1 is better than 2v1g-2. all of us (in the team) think otherwise. the only reason 2v1g-1 is better than 2v1g-2 is the song selections. like one staunch supporter once said, it was like we took the top all-time-best 100 chinese songs in the pool and we selected the top 12! how to beat that??? fact is, in terms of performance and artistry, 2v1g-2 is way better than the first one. both roger's and winnie's performance have improved leaps and bounds.
sometimes, we can't predict customer's preferences. at the moment, the first album still outsells the 2nd one on a month-to-month basis.
Q) Are you making money?A) Good question. We don't lose money but our profits are getting thinner with a diminishing market and competition from major labels on audiophile albums and competition from CAS (computer as source). But we are changing our business model as we speak. The thing about music industry is not about awards or achievements, it is about endurance and stamina. the longer you can last, the more you would learn and the more great works you could churn out.
It is not possible you don't like at least one of our albums. one day we will achieve greatness, if not now. I think solianos "pusaka" is destined for greatness. .
Q) What's your most satisfied moment thus far?A) Yup, this is hilarious but touching. A husband wrote to us after he bought 2v1g-1. he said it was the first time his wife accompanied him sitting attentively in the hall listening to the whole album in its entirety. he felt so close and intimate to his wife. he felt his marriage has been enhanced by our music! he thanked us by saying that "you improve our marriage!". absolutely hilarious but we were deeply touched.
Q) what's the worst moment?A) No. no worst moment. we are thrilled with every moment we make music. oh, yes, there is one. when regine tai pulled out from 2v1g at the height of its fame. we were shocked. that really set us back a bit. another one. when our RM25K AKG microphone was stolen halfway thru the recording journey! my heart sank when i heard the news. also, it is sometimes hard to manage the artistes and their temperament. they are artistes after all, so we have to be sensitive. we respect our artistes, each and every one of them, and in turn we get respect from them too.
Q) what's in store for the future?A) we want to grow from "minority music" to "majority music". we want the radio stations to play our music. we want malaysians to be proud of having a homegrown brand that has international standards. we want to make money for once! and yes, we want more pretty and good singers to join us!
and now the most tricky question...
Q) do you romance with any of your singers? Some of them are pretty and you guys work long hours in the studio...A) yes, i do, all the time. i choose love songs for them to sing, they sing so many times to me with so much love, tenderness, intimacy and emotions, until i am satisfied then i take the best track.