jonathan says: let use karate to chop off trashy pop music
we didn't actually attend the talk because we attended a gala dinner the night before which had jonathan talking about the same subject, i.e. chinese pop music in malaysia.
according to a friend who attended. it was quite a "hot" discussion as jonathan was quite pissed with some of the questions thrown at him by the audience and a couple local singers in the panel.
basically, he main address is: how to rescue malaysian chinese pop industry.
the gist of jonathan's talk are as follows:
he thinks good malaysian compositions must have the following elements:
1) local flavors. not necessary by purposely throwing in local terms like "mamak", "pasar" but avoid using words like "snowing", "autumn" which do not apply in malaysian context
he does not want to see a chinese singer sounding like a westerner the moment she opens her mouth!
2) a sincere heart: only a song which touches your soul can have a chance to touch others
3) everyone is struggling with limited budget, shrinking market etc. so, malaysian singers/composers shouldn't bitch about these cos it is a level playing field where everyone gets the same chance to sing and write.
4) the future market is in mainland china. everyone should target there if he wants commercial success.
ok, here's our contentions:
1) we conclude that jonathan would not approve singers like joanna wang, olivia ong and khalil fong because they don't sound chinese at all! in fact, we are about to review khalil fong's new album "15", which is far remove from typical chinese pop music!
2) today's music is gearing towards "international" flavors, what local flavors do you want from malaysian singers/songwriters?
3) even if jonathan were to write songs for today's market, he may not succeed because today's listeners don't subscribe to this kind of music anymore
more importantly, we think jonathan missed out this point, a very important point. true, chinese pop music has gone down the drain in the last 10 years, both in standards/quality and album sales, and malaysian chinese pop is not spared but what's the real cause of the downfall?
we have said it many times before in this blog. it is the proliferation of entertainment options available to today's youth that has relegated
pop music listening to a very low-priority pastime! it is far sexier to spend on an iphone or ipad than buying a cd or a hifi system, what more if you can listen to your music downloaded into your iphone. who needs to buy CDs????
not that there is no chance for success but it is getting 1,000 times tougher now than it was 10-20 years ago. you need to be the trend-setter like khalil fong, or superb singer like eason chan. mediocre singers/music, you will not have a chance!
nowadays music labels/singers produce CDs for the sake of keeping a portfolio, a name card, which can be used for concerts, gigs, live performances, commercial, sponsorship purposes etc etc. hence the "malpractice" of releasing EPs, singles, which essentially are cost-savings ways to produce this portfolio/name card.
10 years ago, there may be 50,000 (just for argument's sake) music lovers who buy CDs. today, this number is reduced to 1,000 at most. and these are hardcore music lovers who will stick to buying CDs or whatever physical format that prevails, for the love of music.
and this 1,000 buyers are what we are targeting at, never mind the figure is pathetically low. but we are also trying to attract non-CD buying crowd to go for concerts that have mass-appeal theme like our chinese oldies revival concert series.
for more like-minded sharing by industry people, check out
stereophile's blog on the same subject.